The New York Times and Too Much technology

This extract was taken from an invitation for me to subscribe to The New York Times. Not the "real" NY Times delivered to my door, which curiously has all the advantages listed above , nor the convenient on-line version. but some weird hybrid that comprises full sized pictures of the actual newspaper and all the advertising. Another masterpiece form the teenage consultants. "You old dudes really struggle with an actual Interface so here is an actual newspaper" On behalf of the old dudes here is some straight talking

• If I want the authentic newspaper experience I will buy an authentic newspaper

Reading a newspaper on line is a totally different exercise and done for different reasons.

• I am interested in a single item and am more likely to move on to other information sources than to browse the rest of the paper
• I want the third dimension of being able to email the author, see her previous work and the background information that the journalist used for the story

Why is it that newspapers can't get this right when a few minutes with Jeff Jarvis' blog Buzzmachine  will sort them out?