Getting to one 2.0

It has come to my attention that an other area of life has been updated. In the same way that the web was replaced by Web 2.0 work has now been replaced by Work 2.0. See Robert Scoble here . (I haven't given the full link for his posting because he said "I’m too lazy to write up all the news word-for-word" - I assume this is what happens when journalism becomes journalism 2.0).
Anyway we are now in the glittering world of work 2.0. Boring old workhorses like word processors will be swept away by the always on web based real time collaboration etc. etc. Yeah , right.
Unlike personal applications where we fell under the spell of pastel colours, rounded boxes and the functions of tech support, finance director and marketing all squeezed into the same pair of pajamas and sleeping with the server, business applications are harder to covert to Work 2.0.

Here are some work 1.0 constraints  that aren't removed  by  rounded boxes

• Existing investment in software and training - business owners are insistent in squeezing all they can from this
• Service Level Agreements. Prudent business owners are prepared to pay for a level of service
• Ignorant, unjustified  prejudice. Outside of the hothouse Silicon Valley there are lots of CEO's in non-computing businesses who don't take computing seriously. This is the market to crack, but no amount of twittering or buzz words are going to work with these characters