"Squawk" is twitter optimised for the busy PR professional.
Well, no it isn't. Since my audience is Public Relations they will be sympathetic to the fact that this bright,new,shiny,free application doesn't actually exist. I invented squawk because I don't understand twitter. Twitter is an application used by about 3 million people. Using a mobile phone or computer the twitterer composes a text message of up to 140 characters and makes it available to the world (or more accurately the 0.05 percent that have are signed up to this service). So what you get is a constantly scrolling selection of telegrams ranging from reports of social and biological functions to product announcements.
This boring old fart (BOF) admits to bewilderment but once I got into it I could appreciate the huge benefit to mankind. So much so that I have needed to devise another of Mikes Laws of Computing.
"Demand that any press release or PR communication concerning new technology be sent to you in 140 characters or less and be labelled a squawk"
Everybody wins! I can immediately see that it is a shrill announcement, if I choose to read on it is blissfully short. The PR professionals aren't constrained by the formality of explanation, have fewer words to spell wrong and can send out hundreds of squawks per day.
I am so excited that I have produced my first tweet - here is a picture of it