Alex Wissner-Gross linkedin profile must be contemplating whether he is justified in using 14g of carbon dioxide to make a calming cup of tea following the exciting publicity surrounding his announcement that google searches use energy, as reported by the BBC Carbon cost of googling revealed
As he sips his tea he will doubtless contemplate on the difference between his interesting fact and the way in which it has been reported by "journalists". I think he meant to say that "Environmental physicists are worried about the environmental impact of information technology." and whilst this is quoted in the article it is so diluted by kettles of water, google searches per day, the implication that using other search engines can save energy that the reader is left bemused and contemplating the fact that his cup of tea has produced as much carbon dioxide as an aeroplane and that if he attempts to check this fact on google the lights will go out all over the world.
The BBC have missed an opportunity to direct readers to the excellent Act on CO2 website which will allow individual consumers to put their energy consuming activities into perspective and provide simple, practical things to do to reduce their C02 production