
This
extract was taken from an invitation for me to subscribe to The
New York Times. Not the "real" NY Times delivered to my door, which
curiously has all the advantages listed above , nor the convenient
on-line version. but some weird hybrid that comprises full sized
pictures of the actual newspaper and all the advertising. Another
masterpiece form the teenage consultants. "You old dudes really
struggle with an actual Interface so here is an actual newspaper" On
behalf of the old dudes here is some straight talking
- If I want the
authentic newspaper experience I will buy an authentic newspaper
Reading
a newspaper on line is a totally different exercise and done for
different reasons.
- I am interested in a single item and am more likely
to move on to other information sources than to browse the rest of the
paper
- I want the third dimension of being able to email the author, see
her previous work and the background information that the journalist used for the story
Why is it that newspapers can't get this right when a few minutes with Jeff Jarvis' blog Buzzmachine will sort them out?
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